Monday, November 9, 2015

On Urban Outfitters and Jewish masculinities

by Amram Altzman for newvoices.com

I like Jewish boys. A lot.

Which is why I was elated when Urban Outfitters released its 2016 Nice Jewish Guys calendar — and then I realized how conflicted I was. While I support the proliferation of the Nice Jewish Boy — and God only knows the world needs more of them — I also have many qualms with Urban Outfitters and some of their business ethics and clothing choices.

Part of why I’m so conflicted about the calendar is that I’m tired of seeing Jewish people presented as exotic and as just another classless calendar or article of clothing that Urban Outfitters sells for the sake of its own outrageousness — though much tamer, is the calendar really that different from the Kent State sweatshirt with fake blood stains, or any of their other merchandise which are questionable at best and utterly tasteless at worst? The Nice Jewish Guys calendar, just like everything Urban Outfitters seems to sell, is meant to draw attention through its absurdity and tokenizing of certain groups. The chain isn’t exactly known for appealing to sensible presentations of people and things (how could you ever call mittens with one panda bear mounting another, or socks with strippers on them, “sensible”?).

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